The creative process is the thing that gets most people excited. And, yes, we love it too!
But it surprises most people to learn that creative execution comes only third of the 3 most important aspects of a marketing campaign.
It is also where we all have the strongest opinions, and where our biases and our prejudices manifest themselves. This is because creative appreciation is very subjective.
To be clear, by “Creative” we mean the graphic design – the colours, images, layout etc. And, also the words used – the “copy” that tells your “campaign story”.
Professional copywriting is a specialist creative skill and a critical part of the creative content to get your message, and the desired response, clearly understood by your reader.
The purpose of creative is to maximise the impact of your message and motivate the response you want from your target market.
In many ways it is the “icing on the cake” of a well-constructed campaign, built on the solid foundation of your clearly defined Target Market, and your Offer.
The ratio of importance between Audience:Offer:Creative is 70:20:10% respectively.
If you communicate with the wrong audience altogether, the most beautifully designed campaign material will have no impact whatsoever, and you will have wasted money for no response.
Creative Services we offer (refer to Our Services) include:
- Copywriting
- Proofreading
- Creative concepts – the “Big Idea” and creative theme
- Graphic design for websites and all campaign collateral
- Photography and videography
- HD Film production and editing
To find out more, Click Here for our contact details and Contact Us form.
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